With over 730,000 models sold during its 23 year, four generation history (the majority of which are still on the road), the Lexus LS has grown and evolved with the times. Yet is has always remained true to four key genetic traits: The adoption of world first, cutting edge technologies; the highest levels of quality combined with a uniquely Japanese sense of style and detail; unrivalled cabin quietness; and the smooth, comfortable ride befitting a premium segment luxury sedan.
Constituting a significant evolution of the current LS, the new Lexus flagship scales new heights of product maturity through a bold blend of style and refinement.
Since its launch in 2006, the current generation Lexus LS has been subject to over 2500 ongoing improvements; at a stroke, the new LS adds another 3000 changes, including three world first, and no less than 15 Lexus first, features and technical innovations.
Responding in detail to customer feedback throughout every aspect of its development, the new LS has been conceived to raise the bar even higher in the pursuit of unprecedented refinement, comfort, driving performance, technical excellence and, above all, quality.
Representing further improvements to Lexus' already peerless standards, the new Lexus LS now lays claim to being amongst the quietest, most comfortable cars in the world.
EXTERIOR DESIGN
The new LS features major changes to the exterior which reflect a further development of Lexus' unique, L-finesse design philosophy. This design represents a bold blend of refinement and evolution, with dynamic, modern, yet dignified styling giving the Lexus LS a unique sense of presence appropriate to the flagship of the brand.
INTERIOR DESIGN
Human-oriented interior design is one of the fundamental tenets of the L-finesse design philosophy. Marking a significant evolution in the design history of the LS, a new instrument panel reflects this with a radical change to a more horizontally-based layout offering drivers more comfortable, ergonomically ideal interaction with the vehicle's HMI (Human Machine Interface) systems.
A clean, elegant dashboard design forms a wide horizontal plane, emphasising the overall roominess of the interior, whilst the door and centre console trim support the driver and front passenger in a secure, cocooned environment.
REFINEMENT, COMFORT AND PROGRESSIVE FEATURES
With the launch of the first LS in 1989, the Lexus flagship immediately established a reputation for peerless levels of quietness and refinement. Its cabin combined the most advanced, technically sophisticated equipment with a luxurious environment quiet enough to enable normal conversation whilst travelling at high speed.
Successive generations of LS have consistently improved on every aspect of this unique interior environment. Cabin quietness and occupant comfort levels have been painstakingly honed, and progressive equipment refined with numerous world firsts in advanced on-board technology, to create the unparalleled comfort, convenience, discreet hospitality and carefully considered driver interaction that lie at the heart of the Lexus Ownership experience.
DRIVING DYNAMICS
The driving dynamics of the new LS have been rigorously upgraded to combine the refinement, ride comfort and high speed stability appropriate to the flagship of the Lexus model range with greater handling agility and a more sporting and engaging driving experience.
Body rigidity has been improved and aerodynamics enhanced to offer an even flatter, road-hugging ride with excellent damping characteristics for maximum comfort. The electric power steering and the air suspension system incorporating enhanced Adaptive Variable Suspension have been revised to improve steering feel and response, vehicle agility and high speed stability.
ALL-NEW F SPORT
For the first time in its history a new, F SPORT package is now available on the Lexus LS model.
Embodying the ultimate driving performance of the LFA, the LS F SPORT package has been specifically designed to exploit and enhance the core driving benefits of the revised LS platform.
Designed for owners who wish to drive themselves, F SPORT extends both the equipment specification and performance potential of both V8 petrol and full hybrid models. It combines unique exterior and interior design features with F SPORT-specific chassis tuning to offer LS owners unprecedented handling agility and driver involvement.
ADVANCED SAFETY
Safety is of fundamental importance to the Lexus brand. As exemplified by numerous revolutionary developments designed to help avoid or mitigate accidents through intelligent anticipation, the LS range has consistently offered an outstanding array of sophisticated, integrated, active and passive safety technology.
Finally, the new flagship has been designed to reinforce the outstanding quality that has earned Lexus numerous global awards with each successive generation of LS. With customer feedback fundamental to the development of the new Lexus, every stage of both the design and manufacturing process has been re-analysed to ensure that the unparalleled levels of quality and craftsmanship for which the brand has become renowned are reflected in every aspect of Lexus LS ownership.
source : Lexus.com
